The wood that lasts 100 years – or more?
Posted on 11th april 2018 in Nieuws, Verantwoord Ondernemen
Accsys Technologies produces Accoya, a kind of wood that could be the world’s most durable. Longer lasting than teak, and with a stability and hardness that makes it ideal for windows, decking, building structures and bridges, Accoya is guaranteed by its makers to last 50 years. In fact independent tests project a lifespan of up […]
Continue reading »France leads on food sustainability in Barilla Foundation/EIU study
Posted on 10th december 2017 in Nieuws, Verantwoord Ondernemen
France was named the most sustainable country world-wide for food, scoring highly in terms of nutritional balance and waste management. Italy came out top of the rankings of most sustainable agricultural systems world-wide. The second edition of the Barilla Center for Food & Nutrition’s Food Sustainability Index, compiled in collaboration with the Economist Intelligence Unit, was […]
Continue reading »Those bourgeois bohemians, and why they’re good for business
Posted on 22nd november 2012 in Blog, Marketing, Verantwoord Ondernemen
Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force. “Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if […]
Continue reading »What is buried under CSR reporting? An engaging story!
Posted on 30th juli 2012 in Blog, Verantwoord Ondernemen
Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under […]
Continue reading »The value of values
Posted on 9th mei 2012 in Blog, Communicatie, Verantwoord Ondernemen
The financial crisis and changing market developments have made many companies aware of their vulnerability, with increased competition and waning consumer confidence posing new threats. In these turbulent times, it is important to stay strong as a business and to re-examine not just your strategy, but also your values. Corporate brands can no longer just […]
Continue reading »Elephants and Email: a tale of sustainability
Posted on 22nd november 2011 in Blog, Verantwoord Ondernemen
What’s the link between a Dot Com CEO’s gruesome killing of an African elephant and a communications company’s stranded email? Supply chain infection! For the past 12 years Media Wise and The Green Place have used the webhosting services of U.S.-based GoDaddy, one of the biggest providers worldwide. GoDaddy offered good value for money. We […]
Continue reading »CSR Practitioners – Are we writing ourselves out of the script?
Posted on 5th september 2011 in Blog, Verantwoord Ondernemen
I have been mulling over this: if we are successful in our jobs of fully integrating CSR into a company ethos, its business practices, and its product development, then surely we CSR practitioners will have made ourselves redundant? Our extinction, then, will become proof of a job well done. We have made visible progress and […]
Continue reading »Electric cars, flogging a long dead horse?
Posted on 26th januari 2011 in Blog, Verantwoord Ondernemen
Then… What most people don’t know about electric vehicles (EV) is that they existed years before the gasoline-powered car came along. The first of these EV’s appeared in the mid 1830’s. In the years 1899 and 1900 the EV outsold all other types of cars (steam, gasoline) in the USA, and by the early 1900’s […]
Continue reading »Investments walk when climate change is not on the policy agenda
Posted on 12th augustus 2010 in Blog, Verantwoord Ondernemen
In a recent interview with Reuters, Kevin Parker, the Global Head of the Deutsche Asset Management Division of Deutsche Bank, spurned the US for not being able to come up with a climate change policy. Deutsche Asset Management Division has a hefty $700 billion in funds, of which $7 billion are allotted for green investments. […]
Continue reading »Green Vacuum Cleaners
Posted on 11th juni 2010 in Blog, Verantwoord Ondernemen
About 18 months ago we needed to buy a new vacuum cleaner. We went to the local shop, Blokker, where we seriously considered a Miele model. For some reason my husband reckons this brand lasts longer. But then my eye fell on a bright green compact model made by Philips. What I liked about this […]
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