Know how to ask the right questions in interviews
Posted on 25th March 2013 in Communications, Our Blog
Though we often find ourselves the subjects of interviews, sometimes the tables are turned and we find that we’re the ones doing the questioning. What’s the first-time interviewer to do? Though asking questions may seem as natural as chatting with a friend, there’s a true art to interviewing. If you don’t have the time to […]
Continue reading »One simple trick to transform your media appearances
Posted on 28th February 2013 in Communications, Our Blog
Whether for print, radio, television or the web, there’s no denying that media appearances can be disastrously stressful. In addition to worrying about your appearance, your posture, and your tone of voice, there’s that pesky problem of what in heaven’s name you’re going to talk about. How do so many CEOs and politicians so […]
Continue reading »Dutch media coverage for Alvimedica
Posted on 3rd January 2013 in Case Studies EN, News
The arrival of Turkish medical equipment maker Alvimedica in the Netherlands attracted nice media coverage thanks to Media Wise.
Continue reading »A Very Merry Christmas 2012 from Media Wise and The Green Place!
Posted on 25th December 2012 in News
Good communication starts with thorough preparation. We will bring you all the arts, without undue frustration. Crafting crafty messages, drafting presentations. Helping you to make your points to excellent ovations! Good sustainability is crucial to survival. It can be an instrument to kindle a revival. Measure, manage, innovate at each stage of your journey. Spread […]
Continue reading »Those bourgeois bohemians, and why they’re good for business
Posted on 22nd November 2012 in Corporate Responsibility, Marketing, Our Blog
Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force. “Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if […]
Continue reading »ADHD media training in six languages in Stockholm!
Posted on 30th July 2012 in News
In July, Media Wise collaborated in a media training on the topic of Attention Deficit Hyperactivity Disorder in the Swedish capital, Stockholm. The Media Wise trainers were Emma Robson and native German speaker Carsten Heer. We took the first plane in the morning out and got the last flight back, having provided interview training in six […]
Continue reading »What lies buried under CSR reporting? An engaging story!
Posted on 30th July 2012 in Corporate Responsibility, Our Blog
Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under the pressure of […]
Continue reading »Media Wise does first Hungarian language media training
Posted on 30th July 2012 in News
In mid-June, Media Wise collaborated in a large-scale media training for experts on heart attack prevention in the Hungarian capital, Budapest. For the first time ever we conducted the training in the Hungarian language, fortunately through a simultaneous translator. “It was a learning experience for the journalist, as well as the ‘trainee’,” said Media Wise […]
Continue reading »A documentary on the future of the European chemicals industry
Posted on 30th July 2012 in News
In June, Media Wise produced an 8-minute documentary on the future of the European chemicals industry on behalf of Akzo Nobel Industrial Chemicals. The video featured the views of German, Dutch and European sector experts whom Media Wise interviewed on camera on location in Amsterdam, Brussels, Frankfurt and Hamburg. The Media Wise team consisted of […]
Continue reading »Media Wise adds online communications specialist
Posted on 7th June 2012 in News
Amsterdam, 7 June 2012 — Media Wise is boosting its communications capacity with the addition of Allison Guy, a writer, editor and specialist in online communications. Allison will use her media expertise to create clear, strategic copy and marketing materials for Media Wise clients. An American national based in Amsterdam, Allison holds a BA in […]
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