Berlin-based Marley Spoon is one of a host of new companies now offering regular delivery of a food box, filled with fresh ingredients, for busy people who lack the time or inspiration to shop for and prepare an appetising meal. The Marley Spoon boxes come packed with healthy, high-quality ingredients, and a clear, step-by-step guide to preparing an inspiring meal.
With so many companies these days offering an apparently similar service, how does Marley Spoon stand out from the crowd?
Importantly, it tailors its 10 weekly, changing menus, according to the tastes and cultural heritage of its market and it includes some keynote surprise ingredients that would otherwise be impossible to devise and source, given the time-constraints of the typical working day. Such as kimchi paste. Garam masala or coriander pesto. Marley Spoon also knows its customers well. It is in constant dialogue with them and ready to respond to their culinary fancies. Its help desk provides prompt support during evening hours to answer queries sent from the smartphones of home chefs, which is reassuring when one is toiling under time pressure over the kitchen stove.
In addition, Marley Spoon has enlisted the help of renowned chefs, like Martha Stewart, to supply some of the recipes. And the company takes responsible waste management seriously, having reduced to a minimum its packaging and non-recyclable materials like plastics.
Media Wise was asked to provide story telling and media training for Marley Spoon. During our time together it became clear that an important key differentiating feature of the company’s offering, based on extensive feedback, had been overlooked in the marketing. A recurring message from customers is simply that the food tastes great!
