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Amsterdam, 7 June 2012 — Media Wise is boosting its communications capacity with the addition of Allison Guy, a writer, editor and specialist in online communications. Allison will use her media expertise to create clear, strategic copy and marketing materials for Media Wise clients.

An American national based in Amsterdam, Allison holds a BA in environmental studies from Yale and an MA in new media from the University of Amsterdam. While at the UvA, her research included analysing the efficacy of digital campaigns and mapping the reach of online communities.

Allison will continue to work as the website editor and social media expert at Next Nature, a think tank and arts incubator that raises public awareness of the links between human culture and nature. At Next Nature, she crafts and edits content for the award-winning website and manages the English language communications for the foundation’s various projects. In the past, Allison has worked as a website analyst for, a top-level domain registrar in New York, and as a marketer and researcher for non-profit organisations in Belize and the United States.